Engagement Season

At 26 years old, it seems like everyone is getting engaged or wedding depending on the season. With wedding season over, I didn't know engagement season was upon us; I didn't realize engagement season was really a thing. It must be the spring/summer weddings that continually build pressure for couples to go to the next step.

Oh yeah, Kay Jewelers would like to remind you it's engagement season:

It's a gender targeted commercial as well. Should it be that way? It certainly takes two to be in a relationship.