IE

You've probably have seen this commercial before but most likely haven't remembered what it was for. Does an Internet browser really need television advertising? Probably not and it definitely will not change the opinions of the mass public. One aspect that I have come to remember and enjoy is the catchy song, Too Close by Alex Clare.

I'm not sure if I'm the only one in this world but I call it the Internet Explorer Song because of the advertisement. The lyrics probably best describes the feelings users had when they switched from Internet Explorer to Mozilla Firefox starting over 7 years ago:

"You know I'm not one to break promises,
I don't want to hurt you but I need to breathe.
At the end of it all, you're still my best friend,
But there's something inside that I need to release.
Which way is right, which way is wrong,
How do I say that I need to move on?
You know we're heading separate ways.

And it feels like I am just too close to love you,
There's nothing I can really say.
I can't lie no more, I can't hide no more,
Got to be true to myself.
And it feels like I am just too close to love you,
So I'll be on my way."

IE had over 96% of the Internet browser market; Netscape (Yes, you may or may not have remembered) came in second with about 2% of the market. IE dominated and it seemed like it was going to be king forever. Then, a little Firefox came and showed the world its tricks like its pop-up blocker. IE hasn't lost its dominance completely though, it still accounts for about a third of browser usage. IE has always been there for Windows users, no matter what, even if it's just to download another Internet browser like Firefox or Chrome. That's why the lyrics are perfect for an IE commercial.  While IE has been there like a best friend, it just wasn't dynamic enough for the changing times and didn't evolve at all like it was just too comfortable with its relationship with the people.

And with all the spam and threats in this world, IE just doesn't do enough (Or just didn't do it soon enough) to stop them to get to close with the browser.