Retail

Sometimes I enjoy browsing retail stores with no objective to buy anything. It's an simple and easy where to just get some steps in for the day too. One of the stores I usually check out is Best Buy just because it is one of the major players in selling consumer electronics. I wanted to check the new Macbook Pro laptops in person since the "Find it at A Store" feature on the Best Buy site stated they did have them in stock but the sales representative said they wouldn't have them for a while; I'm not sure if the site is incorrect or the employee was just stating what he did to ease his job by giving false information. I also enjoy just observing what/how other people shop and sometimes even help my fellow shoppers when they ask questions. I wonder how they know I know for much about technology...

One thing you'll see at majority of retail stores is the high density of products being displayed. Items are crammed into shelves and on walls. If going in blind about any information about the type of product you want, you may just get overwhelmed by the share selection. Want a a HDMI cord? All you have a choice of numerous brands of various length ranging from a few couples to a hundreds of collars. I like to think I know my brands but even I saw some I have was unaware of. Unlike shopping online, there are no reviews that you can view to help you choose the one to buy. This is the aspect where brick and mortar stores have not solved unless you go to a specialty store where employees are committed to being knowledgable with the products (with first hand experience).

It is well documented that Apple stores have incredibly high sales per square foot compared to majority of other retail stores. It's not really a surprise since the stores are filled with people testing their products and some even making videos; it's an casual experience that doesn't make you feel uncomfortable. (The Genius Bar appointments are never on schedule though) Of course, the Apple method wouldn't work with all products. But the Verizon stores around here seem to be empty and has quite a bit of unnecessary retail space. The experience could definitely more cozy and less intimidating; the company's reputation may also contribute to this.

I feel many stores can make it more pleasant for the customers. It is the personal service and the immediate satisfaction that will keep retail stores competitive against online shopping. I love going clothes shopping and getting a second opinion not only based solely on the clothes but how it would look on me. It would be even more exceptional with I could develop a relationship with a employee but with the career movement, that would be difficult.