Star Wars: The Force Awakens Hype
The next installment in the the Star Wars is already making impacts and we're two months away from the release of the film. The presale of tickets went live about a hour ago and now Fandango and MovieTickets.com have completely crashed. I got my 12/17 tickets! I feel bad for anyone that's trying to purchase movie tickets for tonight...
Just like an Presidential Election Day, it's going to be a long wait because of all the ads and constant exposure. Disney is definitely going to have one of the biggest marketing campaigns for Star Wars. The hype will be built as high as any movie I can think of; you could say it's been 10 years of waiting (since Episode III came out). It's quite impressive how Star Wars has kept and gained interest from so many generations, old and new. I'm not sure any movie can meet this type of hype.
With Disney owning ESPN, they have even decided to premiere a new Star Wars trailer at halftime of Monday Night Football. That's one way to increase viewership of Monday Night Football, I guess...
Update: Trailer!