Tech Announcments

So Apple stated that the bending of the iPhone 6 Plus is extremely rare with normal use. With only a limited quantity out to the consumers and only about a week after its release, I think it may have been a pre-mature statement. They said that only nine people have complained so far by I predict that many more will be soon. I can confirm that the iPhone 6 Plus is huge; this is my hand holding it:

Technology announcements, especially product unveiling events, have become huge news. I remember trying to find as many pictures of iPod unveiling events (since videos were nearly impossible back then) when I was younger. I was so intrigued by how Steve Jobs created such an incredible event simply to introduce a product; it wasn't done by any other company at the time. Now, all the major technology companies are pushing their own announcement events instead of doing it during conferences.

Motorola did something slightly different than Apple for their Moto X release. They invited the press for a press-only event then they announced the phone to the general public (at 2am EST). (It was slightly annoying because Motorola had a countdown website that led up to the press-only event. The consumers were left out of the loop (with lost hope) until the official announcement). The advantage of how Motorola did it is that the press had long articles prepared to post on their sites; the consumers got all the information about the products in well written and well informed articles (not rushed). There was no hurry for the media to get out the information like Apple products and all the information was present with beautifully formed thoughts.

Apple allow select reviewers to test their product ahead of time to publish their thoughts ahead of the official release. But I don't think I have ever seen terribly negative reviews on pre-release Apple products; it may have to do with the fact that Apple may not give them pre-release opportunities in the future (but who really knows). This is the reason I take pre-release Apple reviews with a grain of salt. I suspect that some reviewers are persuaded to write positive/neutral reviews since Apple products bring in tons of page views; in turn, that brings in the money.  

The problem with these announcements is that the products usually come out in the future. So we live in the hype until we get the product. We tend to lose focus on the new features and obsess over the product just because it's nice. Yes, Apple Pay is great but most people have already forgotten about it (maybe that's due to the buggy iOS 8, camera bug, and the bending). It's strange that Apple is releasing Apple Pay so much later than the phones; a bad idea in my mind, but maybe, just maybe, it's a marketing strategy.