Valentine's Day Gifting

Though, I have never observed Valentine's Day in my life (besides receiving candy/flower from classmates in grade school), I can see how the holiday can present a particular issue this year for those who do: it falls on a Saturday. Majority of offices are closed on Saturday, so will flowers still be sent to work offices on Friday?! Sending flowers was one of the old ways used by people to publicize their affection for another. Now that we have social networks, it has become almost effortless to show off your love to those around you.
Another question: Is Valentine's Day an one directional gender holiday? You often hear about women getting the traditional gifts: Jewelry, chocolate, and flowers. Of course, this is often coupled with a romantic date usually planned by the gift giver. So with those relationships, are women suppose to reciprocate with a gift of their own?
What do you even get a guy for Valentine's Day?! This a question I've heard proposed multiple times in the past week. But I haven't heard a concise response yet.
One source says that women are easy to buy for (with the usual gift categories listed previously), while males are more difficult to buy for.
The same person also mentioned how you want to avoid buying functional gifts for women, but it's perfectly fine to get a functional gift for a man. I find this to be strange but yet it seems to be legitimate.
People didn't like my suggestion for gifting a guy for Valentine's: Steak/Food and some quality time. I guess that says tons about my priorities!
I'm not going to be one to celebrate the "holiday" though. Why should there be an "obligated" day to express your love to your significant other? Shouldn't that be everyday?
Need tips on being single on Valentine's Day? Well I wrote a blog post on it a couple years ago. Instead of the Die Hard movie, you should watch Selma.
Note: I know 808 & Heartbreak is not exactly a great example for Valentine's Day but it's still one of my favorite albums.